SmartFacts and GS1 QR Codes Set to Revolutionise Product Packaging by 2027

Global brands and retailers prepare for the shift to SmartFacts QR Codes, powered by GS1 standards, as the barcode’s next evolution gains momentum.

Shoppers across the globe are about to experience a smarter way to engage with products, thanks to the growing adoption of SmartFacts QR Codes. 

Backed by GS1’s globally recognised standards, these next-gen 2D barcodes are poised to replace the familiar black-and-white lines found on most product packaging by 2027.

The shift is part of GS1’s Project Sunrise, a global initiative to phase out traditional 1D barcodes, like the UPC and EAN codes, in favour of GS1 QR Codes that offer far more functionality. 

Unlike legacy barcodes that can only hold a 12-digit product ID, GS1 QR Codes can store extensive product data, including GTINs, batch numbers, expiration dates, sustainability credentials, promotional links, and more, all embedded in a single scannable square.

Industry adoption is already gaining pace. According to GS1 US, 82% of retailers and 92% of brand owners support transitioning to 2D codes in the next five years. 

Global heavyweights including Procter & Gamble, Nestlé, and Carrefour have signed on, with a combined market representation of over $1.5 trillion.

A. New era of connected packaging

SmartFacts-enabled GS1 QR Codes aren’t just about storing more data; they also offer dynamic, real-time product interactions. 

When scanned, they can deliver different experiences based on context. For example, a checkout scanner may read pricing and inventory info, while a shopper’s smartphone may surface videos, recipes, reviews, or even recycling tips. 

All thanks to an underlying resolver service that redirects users based on their device and intent.

“This is a major upgrade in how we connect physical products with digital content,” said a GS1 spokesperson. “It’s not just a barcode, it’s a bridge to better business operations and customer engagement.”

This evolution addresses modern business needs that traditional barcodes can’t keep up with: complex supply chains, rising consumer demand for transparency, and stricter regulatory requirements, especially in sectors like healthcare, retail, and food and beverage.

“This is an innovative and practical leap forward. Not just for manufacturers who can now share rich, accurate information in real-time, but for consumers who want fast facts at their fingertips,” quoted AFGC CEO Colm Maguire. 

“SmartFacts powered by GS1 barcode technology will transform purchasing decisions for shoppers and help them make informed choices with a simple smartphone scan,” said Maria Palazzolo, CEO of GS1 Australia.

B. Scanova enters the picture

Amid the shift, Scanova, a leading QR Code solutions provider, has announced plans to roll out its GS1 QR Code generation capabilities in the coming months. 

The new feature will allow brands to create SmartFacts-ready codes in just a few steps, aligning with GS1 standards while offering added flexibility.

While several QR Code generators exist, Scanova’s upcoming solution is expected to stand out for its:

• Dynamic code capabilities, allowing content updates without reprinting
• Brand-friendly customization, supporting logos, colors, and design
• Scalability, with bulk generation, team access, and API integrations
• Enterprise-grade compliance, including SOC 2, ISO 27001:2022, and GDPR readiness
• Resolver compatibility, whether brands use GS1’s system or custom-built options

By offering a single platform for both technical generation and branded customization, Scanova aims to bridge the gap between back-end compliance and front-end experience.

C. Use cases across industries

From tracking pharmaceuticals in hospitals to delivering nutritional info on supermarket shelves, the SmartFacts QR Code is quickly becoming a must-have:

• Healthcare: Supports traceability with batch numbers and expiry dates
• Retail: Enhances transparency, loyalty programs, and inventory flow
• Food & Beverage: 57% of shoppers have scanned QR Codes on packaging for more info
• Manufacturing: Improves tracking and product authentication in the supply chain

The Road Ahead

With a 2027 deadline fast approaching, industry leaders are urging early adoption. GS1 QR Codes and SmartFacts integrations can already be used alongside existing barcodes, making the transition smoother for businesses of all sizes.

“The shift won’t happen overnight,” noted one industry analyst. “But brands that move early will gain a major edge in data efficiency, regulatory readiness, and customer trust.”

As the future of product packaging becomes digital, connected, and intelligent, SmartFacts QR Codes, powered by GS1, and tools like Scanova are shaping the next chapter of global commerce.